Jaguar Land Rover Stellenbosch is rather keen on strengthening its ties and relationships with current and prospective clients, and for the second month in succession the dealership headed out to Hermanus to achieve just that.
Every third Friday of the month Jaguar Land Rover Stellenbosch drives out to Hermanus with four of its products and this month it was two Jaguars and two Land Rovers. And last Friday (21 August 2015) we left the dealerships with two Jaguar F-Type V6 S’s, a Land Rover Discovery HSE V6, and the new Land Rover Discovery Sport SD4. The latter is of course the official 2015 Rugby World Cup vehicle.
It was a lekker drive: going over Sir Lowry’s Pass, through the Elgin Valley, and then embarking on the final 30 km stretch to Hermanus from Botrivier. Early morning drives and the scent of dawn breaking are what make road trips quite memorable. And the sun that’s shining through the huge sunroof of the World Cup Discovery Sport I was driving capped of what was a very blissful drive to Whale City.
After the vehicles had been parked and the banners set up, people started flocking over to inspect the four vehicles from up close. There were people from all ages: young adults who couldn’t speak fast enough as their brains channelled the F-Type’s spec to their mouths, and more matured clients opting to know more about the two SUV’s. A variety of people – with the occasional car-nut in between – made their way to the Jaguar Land Rover Stellenbosch stand.
I observed from a distance and it struck me what is actually taking place. Yes, the dealership wants to create awareness around themselves, but the sales team make absolutely no distinguishing between the people who come to inspect their vehicles. The open-air showroom gives access to all and test drives were given to those who asked for it.
See, it sort of work like this: if a young guy or girl comes over and ask for a test drive, the drive will be granted, because Jaguar Land Rover Stellenbosch believes that this young person can maybe be a possible client in 20 or so years’ time; maybe less, even. It’s not just an event to get people to order a new vehicle, but for people to become aware of the brand; an opportunity to further cement the futures of both the two brands and the dealership.
On the other hand, this event thrives toward building and creating relationships with new clients. People who are by means to acquire a new vehicle made lengthy stops at the open-air showroom and walked away with a wealth of information on the vehicles they enquired about. And, unlike what people tend to believe about salesmen and –women, I’ve heard the rep talk to clients and he was honest about what people can come to expect from both brands and what not.
To Jaguar Land Rover Stellenbosch it is important to play open cards with its clients, because they want the clients to trust them. The clients need to feel at ease whenever they call or visit the dealership for whatever reason. And they are quite adamant to achieve and maintain it.
Jaguar Land Rover Stellenbosch will be heading to Hermanus again on the third Friday in September and if you find yourself in Whale City or surroundings, do feel free to drop on by. These guys and girls will be all too happy to be of service to you.
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